Cinderela 1° International Seminar – 6 November 2019

Cinderela 1° International Seminar – 6 November 2019

6th November 2019
From 09:30 to 13:00
The Green Technology Expo – ECOMONDO FAIR
Stand: “I progetti Europei per l’economia circolare” – PAD 3
Rimini, Italy

Workshop Title: “Circular Economy: a buzzword or business driver for the construction sector?”

Construction sector is one of the most resource intensive industries where improvements in resource efficiency are needed. According to OECD, globally the construction sector more than doubles between 2017-2060 as does its use of materials leading to almost 84 gigatones (Gt) of construction materials use in 2060. In Europe, construction sector uses about half of all materials extracted, half of all energy consumed and one third of all water consumed It also generates one third of all EU waste. Measures towards improving resource efficieny in construction sector include: reducing the consumption of non-renewable virgin materials, cutting waste production, maximizing the value of recovered materials. At the same time the construction sector offers an enormous yet untapped potential for setting circular business cases that combine the use of secondary raw materials recovered from urban waste streams with economic growth.

However, the circular economy is often considered by construction companies as a complicated and time-consuming process that provides little financial profit. Beside an abundance of low-priced virgin materials in some European regions, barriers include: low awareness about the possibilities to use secondary raw materials (SRM) in construction among relevant actors (from investors, procurers, producers of construction materials and construction companies to final users of urban infrastructure), poor trust and low acceptance concerning the use of SRM-based construction materials caused mainly by lack of trusted information on materials’ performance and impacts, lack of appropriate legislation and established administrative procedures followed by lack of relevant market drivers including green public procurement practices.


The aim of the workshop is to provide a forum for presenting and discussing the implementation of the circular economy concept in construction sector.

In particular we want to:

• present and discuss the experiences of the construction;
• present companies that already took the first steps in becoming circular;
• present the development of the CINDERELA business model and accompanying ‘one-stop-shop’;
• collect feedback on these tools from companies, authorities, industries and policy makers;
• discuss the barriers, market drivers, financing relevant for setting up circular business models relevant for the use of SRM in construction sector;
• take inspiration about how a circular economy approach could turn into new business opportunities for the construction sector.

Dr. Valentina Beghetto will take part to the round table, entitled “Circular Economy in practice: public and private experience”, representing Ca’ Foscari University and Crossing ltd.